Module 4 | Lesson 3: Understand the significance of short videos for your TikTok Shop's success, and how they can effectively engage users and appear in the For You feed.
TikTok Shop: Strategies for Promoting Products Through Short Videos on TikTok Shop
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- Create exclusive, limited time offers for your shoppable videos. This will motivate your community to take action and purchase ASAP, since this deal won't last long.
- Create anticipation and excitement around your new collection or product! Give your community a "first-look" on TikTok Shop, the go-to place for trending products.
- Highlight your best sellers! Educate your community on your brand’s most loved products and inspire purchases for new customers.
- Lean into trends or popular sounds to help captivate your audience. The Commercial Music Library allows you to leverage music without the hassle of acquiring licenses to create trendy content.
Shop, T. (n.d.). Tiktok Shop Academy: United States. Seller-US TikTok Shop. https://seller-us.tiktok.com/university/course?identity=1&role=1&learning_id=2508155423098666&from=course&content_id=2117524893697835